"Why Japan prefers pets to parenthood"
In a smart and expensive neighbourhood of Tokyo, Toshiko Horikoshi relaxes by playing her grand piano. She's a successful eye surgeon, with a private clinic, a stylish apartment, a Porsche and two pet pooches: Tinkerbell, a chihuahua, and Ginger, a poodle. "Japanese dog owners think a dog is like a child," says Horikoshi. "I have no children, so I really love my two dogs."
Many Japanese women like Horikoshi prefer pets to parenthood. Startlingly, in a country panicking over its plummeting birthrate, there are now many more pets than children. While the birthrate has been falling dramatically and the average age of Japan's population has been steadily climbing, Japan has become a pet superpower. Official estimates put the pet population at 22 million or more, but there are only 16.6 million children under 15.
Tinkerbell and Ginger have their own room and a wardrobe full of designer clothes. They have jumpers, dresses, coats and fancy dress outfits, neatly hung on jewelled hangers; hats, sunglasses and even tiny shoes. Horikoshi says she shops for her dogs most weekends and they get new clothes each season.
In Japan designer labels such as Chanel, Dior, Hermes and Gucci offer luxury dog products. This canine couture doesn't come cheap. A poodle pullover can cost $250 or more. In many parts of Tokyo, it is easier to buy clothes for dogs than for children. Boutiques sell everything from frilly frocks to designer jeans, from nappies to organic nibbles, and smart "doggie bags" and buggies or pushchairs to transport them in.
Source: The Guardian UK
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