Teacher ShelleSearching for Customers Online
 Levi Strauss, American jeans maker, has found out a new way to bring advertisements to its Asian customers. Instead of presenting new clothes by models at a fashion show they have chosen a handful of 20-year olds from Singapore, Hongkong, Korea and India and are using them to spread the word about their new products. Levi Strauss, however, has not forgotten about traditional TV and magazine ads. But compared to them, investing in social media is cheap and could pay off in the end. A study on the use of the Internet claims that people rely more and more on word of mouth and the opinion of others rather than ads on traditional media. As technology is becoming better smartphones are turning into mobile computers that people have with them all the time. Social media advertising has been adopted by other US-based firms too. Procter and Gamble, producer of consumer goods, launched an interactive ad campaign over the Internet. The company invites consumers to ask questions about a product. Answers are then broadcast on YouTube. Although internet advertising is catching on very fast, advertising experts say that companies still must be careful with these new methods. When they go online they must understand cultural differences that exist from country to country. source: http://www.english-online.at |